I'm part of a small group of students at university working with the not-for-profit organisation - Very Special Kids in Victoria. We're currently working on a marketing implementation project with VSK as to the viability of moving their major fundraising event (the Piggy Bank Appeal - 1 month duration) from September to May or another month.
Would you be able to help us with some information or advice as to what is important information to research when moving such an event?
eg. where to find info on things like the IMPACT the move would have on various stakeholders - such as the general public or tourist levels in Victoria?
This would be very much appreciate